Friday, May 9, 2014

Jet Magazine cancels print edition to go Digital

Times they R a Changing...There was always something about the tiny magazine that set itself apart from the rest, now they must join the fold.


Jet Magazine, the pioneering weekly magazine for African Americans that rose to prominence during the civil rights movement, will no longer publish a regular print edition.
Johnson Publishing Company, who owns the magazine, will move Jet to a digital format starting in June. Content will be delivered via web and a paid subscription app.

Linda Johnson Rice, chairwoman of Johnson Publishing, which also owns the cosmetics line Fashion Fair, positioned the move as a way to bring Jet into the modern age.

“Almost 63 years ago, my father, John Johnson, named the publication Jet because, as he said in the first issue, ‘In the world today, everything is moving faster. There is more news and far less time to read it,’ “ Ms. Rice said. “He could not have spoken truer words. We are not saying goodbye to Jet, we are embracing the future as my father did in 1951.”

In moving to digital, Jet joins a number of magazines that have recently reduced or eliminated their print publications after sharp drops in print advertising revenue. Last month, Ladies’ Home Journal announced it would be moving to a quarterly newsstand-only print schedule and otherwise would be digital. New York magazine moved from a weekly to a biweekly print edition last month.

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