Times they R a Changing...There was always something about the tiny magazine that set itself apart from the rest, now they must join the fold.
reports:newyorktimes
Johnson Publishing Company, who owns the magazine, will move Jet to a digital format starting in June. Content will be delivered via web and a paid subscription app.
Linda
Johnson Rice, chairwoman of Johnson Publishing, which also owns the
cosmetics line Fashion Fair, positioned the move as a way to bring Jet
into the modern age.
“Almost
63 years ago, my father, John Johnson, named the publication Jet
because, as he said in the first issue, ‘In the world today, everything
is moving faster. There is more news and far less time to read it,’ “
Ms. Rice said. “He could not have spoken truer words. We are not saying
goodbye to Jet, we are embracing the future as my father did in 1951.”
In moving to digital, Jet joins a number of magazines that have recently
reduced or eliminated their print publications after sharp drops in
print advertising revenue. Last month, Ladies’ Home Journal announced it
would be moving to a quarterly newsstand-only print schedule and
otherwise would be digital. New York magazine moved from a weekly to a
biweekly print edition last month.
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